Hasbro Unveils Transformers 35th Anniversary “More Than Meets The Eye” Campaign

TRANSFORMERS is 35 years old this year.  In fact, today marks the 35th anniversary of what could be the first print ad for the robots in disguise.  Thirty-five years is a lot of robots, a lot of battles, a lot of fun — and Hasbro wants to celebrate all that encompasses the brand.

The kick-off features Angela Bassett, the voice of SHATTER from BUMBLEBEE, in the video you can see embedded below.  Future videos will showcase creators, celebrities, and others involved throughout all of Transformers history.  Hasbro, in the press release shown below, invites fans to post their own videos displaying how they are More than Meets the Eye.  My hope is that these videos will be promoted by Hasbro as well as we go throughout the campaign.

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HASBRO REVEALS ‘MORE THAN MEETS THE EYE’ CAMPAIGN IN CELEBRATION OF TRANSFORMERS 35TH ANNIVERSARY

 

Angela Bassett Kicks-Off Campaign – Activating Fans, Celebrities and Creatives

to Showcase How They’re MORE THAN MEETS THE EYE

PAWTUCKET, RI – April 29, 2019 – In honor of the 35th anniversary of the TRANSFORMERS franchise, Hasbro, Inc. (NASDAQ:HAS) today revealed a new brand campaign that celebrates how we’re all MORE THAN MEETS THE EYE. The MORE THAN MEETS THE EYE campaign will activate fans, celebrities and the creative minds behind the TRANSFORMERS franchise to embrace and showcase how they are MORE THAN MEETS THE EYE through videos. For 35 years MORE THAN MEETS THE EYE has been associated with the TRANSFORMERS brand and is reinforced across all elements of the franchise.  

 

To kick off the campaign, a video featuring Angela Bassett, who starred in 2018’s critically acclaimed BUMBLEBEE film, debuted revealing how she is MORE THAN MEETS THE EYE. In the video, Bassett mentions that besides being a Golden Globe Award recipient, she is also a graduate of Yale College and Yale University. In BUMBLEBEE, Bassett voiced the Decepticon character SHATTER.

 

The MORE THAN MEETS THE EYE video campaign will be promoted throughout 2019 – with new videos dropping every month. Fans can expect to see familiar faces – both new and old – who have greatly impacted the franchise over the last 35 years. From individuals involved in the creation of the 1986 Transformers animated movie, to Transformers game designers and comic book creators, a wide variety of people have been tapped to contribute to this campaign.

 

Each video that is part of this campaign will feature the same call to action – “how are you MORE THAN MEETS THE EYE.” Using #MorethanMeetstheEye, we’re asking fans to post videos to social networks that showcase how they are MORE. Whether it’s a hidden talent, a charitable passion, or a hobby, we’re looking to hear how they are MORE THAN MEETS THE EYE.

 

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).