TRANSFORMERS is 35 years old this year. In fact, today marks the 35th anniversary of what could be the first print ad for the robots in disguise. Thirty-five years is a lot of robots, a lot of battles, a lot of fun — and Hasbro wants to celebrate all that encompasses the brand. The kick-off features Angela Bassett, the voice of SHATTER from BUMBLEBEE, in the video you can see embedded below. Future videos will showcase creators, celebrities, and others involved throughout all of Transformers history. Hasbro, in the press release shown below, invites fans to post their own videos
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Toy Fair 2019 – Super7 – Transformers
Want to get my attention? Show me Transformers that look like Action Masters! These ReAction figures look like the 2019 update of the original G1 action figure line up, and I can’t wait to see these in person! The intent of the Action Masters was to provide cartoon styled poseable action figures, and these seem to do the same. Granted, we don’t have transforming weapons/partners like we did with the Action Masters; something tells me Hasbro wouldn’t like that. I’m kind of reminded by the Heroes of Cybertron vinyl figure line from fifteen years ago, but these look to be
Continue readingToy Fair 2019 – Hasbro Transformers Rescue Bots Academy
Finally, to wrap up our Transformers coverage, we have the toys for the youngsters and youngsters-at-heart: Rescue Bots Academy. Bolstered by a new show on Discovery Family, the Rescue Bots are now training new recruits, and of course, kids will want to get their hands on toys of their favorites. Check out the cute new Grimlock as well as the Optimus Flip Bots trailer, and the new Mega Mighties! Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Transformers Cyberverse
On the heels of the announcement for Season 2 of “Transformers Cyberverse”, Hasbro showed off new toys. Included are the new Sky-Byte (YES!), new Gnaw, new Scraplet, Alpha Trion (say whaaaa?), Jetfire, Spark Armor, and Optimus with Ark Armor! These are looking like an improvement over the first wave or two. Can’t wait to see these on the shelves. Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Botbots and Bumblebee
Bumblebee is coming to home media in March, and there will still be toys to buy on the shelves. And BotBots is going strong with Series 2 in April and Series 3 in fall! Check out the gallery. Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Transformers Studio Series
Transformers Studio Series is a great way to provide toys from the movies that are relatively to scale. Lots of fans loved the original releases from 2007 to today, but sometimes toys were over or undersized. The Studio Series line tries to provide scales that are pretty spot on. Included at Toy Fair were the new Optimus Prime from Bumblebee (I want!) KSI, Dropkick, Drift, Hightower, and Optimus Prime with trailer! Note: Some Movie Masterpiece toys accidentally made it into this gallery. Whoops! Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Transformers Masterpiece
Transformers Masterpiece toys are once again hitting online stores, including Beast Wars Megatron, the new Optimus Prime, version 2.0 of Bumblebee, Prowl, Wheeljack, Movie Megatron, and Movie Jazz. Who’s gonna loan me a thousand bucks to get these all? Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Pulse – Ectotron, Selects Megatron
Surprising everybody on Friday was Ectotron, the Transformers/Ghostbusters crossover toy exclusive to HasbroPulse.com, Gamestop, and EB Games. This toy was on display at Toy Fair in his 80’s glory, including his Generation 1 styled box. That packaging sealed the deal for many fans who were on the fence. But HasbroPulse also had another surprise for fans – Selects Megatron, in an “Unreleased G2 Color Scheme”. This toy is also available on HasbroPulse for $29.99. Take a look at the gallery! Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Transformers Siege
After an absence of a few years, ASM is proud to present pictures from Hasbro’s Toy Fair show room! Our thanks to Steve Kushnir for taking these photos! To kick off our Hasbro coverage, let’s begin with our favorite toy line here, Transformers! Specifically, let’s start with Transformers: War for Cybertron – Siege. Appearing on shelves late last year (or early this year, depending on your distribution), this is a brand new storyline for Transformers. The first part, Siege, takes place on the “last day on Cybertron”, and features Transformers in the thick of battle, with … Cybertronian modes (you
Continue readingToy Fair 2019 – Hasbro Announces More Transformers Cyberverse Toys
Ahead of their Media Day at Toy Fair 2019, Hasbro posted pictures to their social media accounts revealing more Transformers Cyberverse toys! Some of these were shown earlier this week, but some are new! We had already seen Ark Power Optimus Prime and some of the other Spark Armor toys, but today we were shown a new Gnaw (time to get a new horde!), a Scraplet (time to get another new horde!) and Alpha Trion! Check out the new pictures!
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