TRANSFORMERS is 35 years old this year. In fact, today marks the 35th anniversary of what could be the first print ad for the robots in disguise. Thirty-five years is a lot of robots, a lot of battles, a lot of fun — and Hasbro wants to celebrate all that encompasses the brand. The kick-off features Angela Bassett, the voice of SHATTER from BUMBLEBEE, in the video you can see embedded below. Future videos will showcase creators, celebrities, and others involved throughout all of Transformers history. Hasbro, in the press release shown below, invites fans to post their own videos
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In Memory of Larry DiTillio, The Man Who Helped Save Transformers
Larry DiTillio, writer and story editor of “Beast Wars”, has passed. We celebrate his life, as he was the man who helped save Transformers and gave so much to us.
Continue readingHasbro and ASICS Team Up for New GI Joe Shoes at Foot Locker
Friday morning, Hasbro and ASCIS announced a new partnership. I admit, I wasn’t surprised that a deal was made to create shoes and apparel featuring a Hasbro brand; that’s nothing new. It’s a way to get a Hasbro property out into the world past the toy room or aisle. I was extremely surprised when I heard that the property in question is GI Joe. Unfortunately, the Joe line has seen better days. There’s been no new retail product in a long time, the convention had its last hurrah last year, and the club is starting to wind down operations. It’s
Continue readingToy Fair 2019 – Hasbro – Play-Doh and Miscellaneous
And our final picture gallery from Hasbro’s show room this year deals with Play-Doh, Sesame Street‘s 50th anniversary, and Miscellanous pictures. We hope you enjoyed our return to showcasing Hasbro — I know we sure did! Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro – Power Rangers
When word came out that Hasbro had bought the Power Rangers line from Saban, you could hear the collective gasp on the Internet. This was a big move for Hasbro. And they are fully committed to bring a diverse set of toy lines for the Power Rangers fans. Bringing over an unseen-in-the-US series of Super Sentai, the popular Go-Busters, as “Beast Morphers” was heralded as a fantastic move. And now we are seeing how Hasbro will support the show with toys. Fans of other Power Rangers teams need not fear, though, because the Lightning Collection will bring in characters across
Continue readingToy Fair 2019 – Hasbro Star Wars
With Episode IX and “The Mandalorian” hitting the big and small screens later this year, there wasn’t anything on display at Toy Fair for these anticipated parts of the Star Wars universe. However, there was some news — new retro style figures! Exclusive to Target, these figures are the old Kenner figures — well, save for Tarkin, as he’s a new figure in the retro style! Also new is the 8″ scale Hyperreal line of figures. The first one is everyone’s favorite Dark Lord of the Sith – Darth Vader. Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro – My Little Pony
My Little Pony celebrated its 35th anniversary last year, and the party continues! With Equestria Girls still popular, the main line is introducing Rainbow Roadtrip. Each pony has rainbow tails that are revealed when dipped in water. Neat! Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Marvel – Super Hero Adventures
Finally, a few pictures of the Playskool Marvel. This year we have “Super Hero Adventures”. Not quite sure what the scale is, but they look a bit chunkier and more toyetic than in past. I like! Pictures by Steve Kushnir
Continue readingToy Fair 2019 – Hasbro Marvel – Toy Biz Retro
Oh, wow, toy collectors from the 80’s and 90’s will definitely remember the name “Toy Biz”. These were the entry way to Marvel toys for so many of us, with their bright bold packaging and unique figure stylings. I usually saved my money for Transformers, but I was known to bring home a Toy Biz or two in my day. Well, that day has returned, because Hasbro is bringing back Toy Biz packaging and figure look this year. These are stunning. These look like they stepped out of the past and into our collections. I’m impressed, Hasbro. Pictures by Steve
Continue readingToy Fair 2019 – Hasbro Marvel – Spider-Man
Ah, Spider-Man. My all-time favorite superhero, ever since I was a kid. I watched reruns of the 60’s cartoon religiously. I eagerly awaited the Raimi movies. And when I saw Spider-Man: Homecoming, I had a smile on my face the entire time. So to say I can’t wait for Spider-Man: Far from Home is an understatement. Thankfully, I’ll have these new toys to tide me over until Tom Holland is back in the starring role later this year. Take a look! Pictures by Steve Kushnir
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