Hasbro Unveils Transformers 35th Anniversary “More Than Meets The Eye” Campaign

TRANSFORMERS is 35 years old this year.  In fact, today marks the 35th anniversary of what could be the first print ad for the robots in disguise.  Thirty-five years is a lot of robots, a lot of battles, a lot of fun — and Hasbro wants to celebrate all that encompasses the brand. The kick-off features Angela Bassett, the voice of SHATTER from BUMBLEBEE, in the video you can see embedded below.  Future videos will showcase creators, celebrities, and others involved throughout all of Transformers history.  Hasbro, in the press release shown below, invites fans to post their own videos

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Hasbro and ASICS Team Up for New GI Joe Shoes at Foot Locker

Friday morning, Hasbro and ASCIS announced a new partnership.  I admit, I wasn’t surprised that a deal was made to create shoes and apparel featuring a Hasbro brand; that’s nothing new.  It’s a way to get a Hasbro property out into the world past the toy room or aisle.  I was extremely surprised when I heard that the property in question is GI Joe. Unfortunately, the Joe line has seen better days.  There’s been no new retail product in a long time, the convention had its last hurrah last year, and the club is starting to wind down operations.  It’s

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Toy Fair 2019 – Jakks Pacific – Mega Man

Part time ASM reporter, full-time Transformers Wiki Guru Extraordinaire Matthew Karpowich was at Toy Fair this past weekend and ended up at the Jakks Pacific booth, and he thought we would like these pictures of their Mega Man offerings. “Mega Man Fully Charged” is the name of the toy line.  Mega Man himself comes with his normal buster, but if you buy other toys in the line, you can use their busters to transform and upgrade Mega Man!  It’s a great play pattern that really mimics the video game. Pictures by Matthew Karpowich

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Toy Fair 2019 – NECA – Alien, Predator, Horror, Other Movie Figures

NECA has done great work with their movie figures over the past few years.  The likeness of actresses and actors is fantastic, the detail is stunning, and the fans love them.  This year, NECA had on display a variety of figures from various movie lines. First, in the Alien and Predator universe(s), we have a variety of the, well, Aliens and Predators. (It’s late, my writing is suffering.) Horror movies are also a huge portion of NECA’s portfolio.  On display were Friday the 13th, It, Halloween, Bride of Chucky and more! As for other movies, check out figures from Gremlins,

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Toy Fair 2019 – NECA – Chia Pet

Not going to lie. Seeing Chia Pet and The Clapper logos in NECA booths makes me do a doubletake.  I still think of kitschy holiday commercials from the 80’s. In fact, I used to say it wasn’t Christmastime unless I saw a commercial for the Clapper. Well, Chia Pets have grown up. On display were a variety of versions including Bob Ross, The Golden Girls, Groot, Deadpool, and Poop. Wait.  Did I say Chia Pets have grown up?  Clearly I was mistaken. Pictures by Steve and Penelope Kushnir

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Toy Fair 2019 – NECA – Teenage Mutant Ninja Turtles

We begin our NECA coverage with everybody’s favorite young tortoise warriors — Teenage Mutant Ninja Turtles!  On display were figures for both the original 1980’s cartoon and the original 1989 live action movie! These are my turtles.  I watched the cartoon, I saw the first movie, this is my jam. Or, rather, ooze.  Not to take away from later cartoons, but this is where my mind goes when someone says the letters T-M-N-T. (T-U-R-T-L-E Power). Pictures by Steve and Penelope Kushnir

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Toy Fair 2019 – Super7 – Transformers

Want to get my attention?  Show me Transformers that look like Action Masters!  These ReAction figures look like the 2019 update of the original G1 action figure line up, and I can’t wait to see these in person!  The intent of the Action Masters was to provide cartoon styled poseable action figures, and these seem to do the same.  Granted, we don’t have transforming weapons/partners like we did with the Action Masters; something tells me Hasbro wouldn’t like that.  I’m kind of reminded by the Heroes of Cybertron vinyl figure line from fifteen years ago, but these look to be

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