Hasbro Unveils Transformers 35th Anniversary “More Than Meets The Eye” Campaign

TRANSFORMERS is 35 years old this year.  In fact, today marks the 35th anniversary of what could be the first print ad for the robots in disguise.  Thirty-five years is a lot of robots, a lot of battles, a lot of fun — and Hasbro wants to celebrate all that encompasses the brand. The kick-off features Angela Bassett, the voice of SHATTER from BUMBLEBEE, in the video you can see embedded below.  Future videos will showcase creators, celebrities, and others involved throughout all of Transformers history.  Hasbro, in the press release shown below, invites fans to post their own videos

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Hasbro and ASICS Team Up for New GI Joe Shoes at Foot Locker

Friday morning, Hasbro and ASCIS announced a new partnership.  I admit, I wasn’t surprised that a deal was made to create shoes and apparel featuring a Hasbro brand; that’s nothing new.  It’s a way to get a Hasbro property out into the world past the toy room or aisle.  I was extremely surprised when I heard that the property in question is GI Joe. Unfortunately, the Joe line has seen better days.  There’s been no new retail product in a long time, the convention had its last hurrah last year, and the club is starting to wind down operations.  It’s

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Toy Fair 2019 – Hasbro Announces More Transformers Cyberverse Toys

Ahead of their Media Day at Toy Fair 2019, Hasbro posted pictures to their social media accounts revealing more Transformers Cyberverse toys! Some of these were shown earlier this week, but some are new! We had already seen Ark Power Optimus Prime and some of the other Spark Armor toys, but today we were shown a new Gnaw (time to get a new horde!), a Scraplet (time to get another new horde!) and Alpha Trion! Check out the new pictures!

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Toy Fair 2019: Transformers on TV

SPOILERS FOR TRANSFORMERS CYBERVERSE! In conjunction with Toy Fair 2019, Hasbro made two announcements regarding Transformers on your TV (or phone or tablet or computer or whatever will be used next year). First, “Transformers Cyberverse” has been given a second season, debuting Fall 2019. A trailer was posted on YouTube, and in addition to the cast we saw in Season 1, we saw some very interesting new characters…. Lugnut! Lockdown! …CHEETOR??? Whoa. Looks like I need to get caught up on this show so I know what’s going on come Fall! Here’s the details on the new season: Season 2,

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Toy Fair 2019: Hasbro Announces Transformers/Ghostbusters Ecto-1

“Dogs and cats, living together — Mass Hysteria!” That was pretty much the reaction this morning when the brand new HasbroPulse.com suddenly provided an item listing for an 80’s Kid’s Crossover Dream: An official Transformers Ecto-1 from GHOSTBUSTERS! Ectotron is a collaboration between Hasbro, Takara, Columbia Pictures, and General Motors to produce a robot that converts into the hearse-turned-ghostbusting-vehicle from the popular movie that surely can’t be turning thirty five years old…. Holy cow. This is nuts. This is amazing. This is Ecto Cooler returning Big. To top it off, IDW announced a five part miniseries featuring Ectotron that will

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Hasbro Studios Announces International Distribution Deal with Cartoon Network for “Transformers: Cyberverse”

Hasbro has sent over a press release announcing international distribution of “Transformers: Cyberverse”.  I’m about six episodes behind at the moment, but I like this. Anything that promotes the current Transformers media is a good proposition.  Hasbro Studios Announces International Distribution Deal with Cartoon Network for Transformers: Cyberverse   Transformers: Cyberverse to Roll Out to Europe, Middle East, Africa and Latin America Late 2018   Burbank, CA, November 20, 2018 – Hasbro Studios, the Los Angeles-based entertainment distribution division of Hasbro, Inc. (NASDAQ: HAS), announced today an international deal with Cartoon Network to distribute Season One of the hit animated series

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Mezco Toyz Presents One:12 Collection Old Man Logan

Fresh off his latest movie, truly a spectacular tale, Logan now makes an appearance in Mezco Toyz new One:12 Collection entry – Old Man Logan. I don’t have any of their One:12 figures, but I’m a fan. This newest one looks fantastic, and it comes with some awesome accessories. Read the press release for pictures and ordering information! PRESS RELEASE The One:12 Collective Old Man Logan In the alternate future of Earth-807128, Wolverine has aged. Now know as Old Man Logan, he lives with his family in a barren wasteland trying to maintain as normal a life as possible. When

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Toy Fair Australia – Hasbro Reveals Misfire and Slugslinger

Well, this is a surprise!  Over the weekend, Hasbro revealed MISFIRE and SLUGSLINGER down under at Toy Fair Australia, which you can see at our friend Ben Yee’s website, BWTF.com.  On Monday, they sent over some press images, which we’ve uploaded to the gallery.  After the break, you can read the press release regarding these figures.  They look great!  Fine additions to the Titans Return line of Transformers, they are.  

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