Toy Review: Transformers Dark of the Moon Optimus Prime – Cyberverse Preview

The Geek Bits Name: Optimus Prime (Sneak Preview) Name: Transformers: Dark of the Moon Subline: Cyberverse Released: March 2011 Availability: General retailers (Target, Walmart, Toys R Us) Price: $7.99 – $9.99 Includes: Optimus Prime, jetpack, two weapons, 3-D glasses, instruction booklet Worth the price? 3 out of 5 – Get it on sale if you can, don’t pay $10 for it. When I first saw pictures of the Cyberverse line from Toy Fair 2011, I got excited.  Legends-style toys with more articulation and playsets?  Autobot Roller and the Ark?  Awesome! So now that a preview figure of the Cyberverse lin

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Hasbro Press Release: “16 Weeks Of Cyber Sweeps”

HASBRO DELIVERS “16 WEEKS OF CYBER SWEEPS” TO TRANSFORMERS FANS Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D “Cyber Sweeps” Promotion PAWTUCKET, RI – MARCH 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long consumer promotion.  Leading up to the worldwide release of the new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON, on Friday, July 1, fans will

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New Transformers Online Game Announced

HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT TO CREATE NEW TRANSFORMERS ONLINE GAME Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012 PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand.  Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia. Jagex, based in the United Kingdom, is one of the largest independent game developers

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Hasbro Transformers Q&A – Bonus Round Answer!

You asked and the teams at The Hub and Hasbro Studios answered! Hit the jump to see the answer via Hunter PR! What went into the overall look for TRANSFORMERS: PRIME? We see hints of the designs from the live-action movies, as well as influences from other incarnations. How long have you been working on the look (sketches, concept art, 3D models, etc.), and how do you balance wanting to stay unique to the show but still be able to pull in elements from other versions, especially the movies which are extremely popular?

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BotCon 2011 – Thoughts on Breakdown

Yesterday, BotCon revealed the second toy in the 2011 box set — BREAKDOWN. It’s not a surprise. After 3 previous BotCon toys, they should just start including Breakdown in every set after this. Kidding. Still, this is a solid toy. I think I like Dead End more than Breakdown, but this new guy isn’t too bad.

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BotCon 2011 – Box Set Predictions

I don’t usually do this, but what the heck. We know one of the five Stunticons of the BotCon 2011 set, namely Dead End. That leaves four left that are open to speculation. So… let’s speculate! MOTORMASTER Could be Voyager Optimus Prime with a head remold, although I’ve heard people say they’d like Wreck-Gar (possibly, giving him a new head) or Leader Ultra Magnus (doubtful – too darn big for the box set). I even saw someone wish for Voyager Bulkhead. That last one is interesting; again, it would need a remolded head, but hey, it’s possible. It’s going to

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BotCon 2011 – Thoughts on Dead End

If you haven’t heard, BotCon announced the theme of the upcoming convention exclusive set, and it’s the Stunticons as how they would appear in the Transformers Animated universe. In addition to announcing that Derrick Wyatt, art director for the Animated show, had a hand in designing the set, the folks at BotCon also revealed the first toy — DEAD END. So, what do I think about it? In a word? LOVE.

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Hasbro Transformers Q&A – Bonus Round Call for Questions!

Hasbro and Hunter PR sent along this message: Hello Transformers Fans! Hasbro certainly shares your excitement for the upcoming premiere of Transformers Prime’s first season on The Hub, starting Friday, February 11. And we’re sure you have some great questions that you’ve been dying to ask since the show’s five-part mini-series aired this past November. Well, now is your chance! Hasbro is offering you an opportunity to participate in a special bonus round of our Transformers Q&A in which the teams at The Hub and Hasbro Studios behind the hit Transformers Prime show will answer your questions! All right, you

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