IDW Publishing and Hasbro bring Transformers and G.I. Joe Comics to the iPad

FOR IMMEDIATE RELEASE

IDW Publishing and Hasbro bring

Transformers and G. I. Joe Comics to the iPad™

“Storefront” applications debut as top downloads on iPad™

Free apps include three free comics each

San Diego, CA (May 17, 2010) – IDW Publishing and Hasbro are proud to announce that TRANSFORMERS Comics and G.I. JOE Comics applications are available now on the Apple iPad. Taking full advantage of the iPad’s full-screen, full-color capabilities, the apps will offer the next level of reading experience to fans. The free IDW iPad storefront apps each include three free comics with the initial download, and offer more comics as in-app purchases. Fans can browse nearly 200 comics for their favorite story lines, such as movie tie-ins, ongoing series or even classics from the 80s.

“The iPad is a wonderful format for comics, as the screen size is close enough to the print size that readers can view the full page. OPTIMUS PRIME and the BARONESS look amazing in this format!” said IDW Director of ePublishing, Jeff Webber. “Our iPad apps are also compatible with our iPhone® and iPod touch® apps. So you can purchase TRANSFORMERS and G.I. JOE on one device, and read it on another. The apps will automatically identify which one you are using, and adjust to offer the best reading experience.”

Each storefront app offers readers the highest quality viewing experience, with a full-page display that showcases the eye-catching art and vivid stories. IDW has developed several new features to enhance the comics and take full advantage of the iPad’s capabilities, including pinch-zoom abilities and single- or two-page viewing options.

“Both G.I. JOE and TRANSFORMERS stories have such a broad appeal and have been gaining steam with the core readership, that pushing them to the front of the iPad store just made sense,” says Andy Schmidt, IDW Senior Editor on both franchises. “These are not just great apps and a great reading experience, these are great stories with beautiful artwork.”

“The great comic book legacy of TRANSFORMERS and G.I. JOE continues in a new and exciting way with these new cutting edge applications for the iPad and other digital platforms,” said Bryony Bouyer, Senior Vice President of Entertainment and Licensing at Hasbro. “We’re thrilled to be able to deliver classic characters such as OPTIMUS PRIME and SNAKE EYES to comic fans around the world via IDW in a variety of formats.”

IDW was the first comics publisher to launch its own “in app purchase” storefronts for the iPhone and iPod touch with a variety of applications. The company also offers the IDW Comics app, which collects the entire IDW digital catalog, including TRANSFORMERS, G.I. JOE and many other titles. All IDW comic shop apps are powered by iVerse (http://www.iversecomics.com/).

TRANSFORMERS and G.I. JOE comics are currently available for the iPad, iPhone and iPod touch through the Apple App StoreSM.

Visit IDWPublishing.com to sign up for updates and learn more about the company and its top-selling books.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The Transformers and G.I. JOE, Paramount’s Star Trek; Fox’s Angel; the BBC’s Doctor Who; and comics and trade collections based on novels by worldwide bestselling author, James Patterson. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studios; and is the print publisher for EA Comics and ComicMix.

IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple, Inc., registered in the U.S. and other countries. iPad is a trademark of Apple, Inc. App Store is a service mark of Apple, Inc. Content purchased from the iTunes Store is for personal lawful use only. Don’t steal music.