HASBRO AND ASICS TEAM UP FOR G.I. JOE SHOE LINE
NOW AVAILABLE EXCULSIVELY AT FOOT LOCKER
Limited edition GEL-LYTE III shoes inspired by iconic G.I. Joe characters Storm Shadow and Snake Eyes; New Era and Hex offer apparel and accessories to complete the look
(PAWTUCKET, R.I. – Feb. 22, 2019) – Global play and entertainment group Hasbro Inc. (NASDAQ: HAS) today announced a collaboration with footwear brand ASICS to create all-new colorways inspired by two fan-favorite G.I. Joe characters: Storm Shadow and Snake Eyes. The special edition GEL-LYTE III® shoes and coordinating apparel and accessories from New Era and Hex will be available exclusively at Foot Locker (NYSE: FL) stores worldwide February 22, 2019.
The line is inspired by an epic chapter in the G.I. Joe lore: the rivalry between Storm Shadow and Snake Eyes. Once brothers in arms as part of the Arashikage Clan, they find themselves on opposing sides of the struggle between G.I. Joe and Cobra. Now Storm Shadow and Snake Eyes each adorn their own GEL-LYTE® III shoe designed by world renowned pop artist Anderson Bluu. Uncompromising on style and comfort, the GEL-LYTE® III boasts iconic and innovative design that wouldn’t be complete without the split tongue and ASICS’ famous GEL® technology cushioning; a silicone-like material that effectively absorbs shock and protects the feet from high-impact strikes.
The black Snake Eyes model features a crystal rubber outsole with a discovery element, premium emblem and reflective detailing with black leather; the model is elevated and modernized with custom art on the insert. The white Storm Shadow model features a crystal rubber outsole which masks the character beneath while the premium emblem detailing grounds the model in the story. Through the intertwining of story and design aesthetic the model is elevated and modernized with custom art on the insert. On the bottom of both shoe models is an iced outsole revealing Zartan – a shadowy figure who plays a key part in the Snake Eyes and Storm Shadow story.
“ASICS has a solid reputation of launching innovative designs to consumers across the globe and we are proud to bring G.I. Joe characters to life in an entirely original way,” said Casey Collins, General Manager and Senior Vice President of Entertainment and Licensing at Hasbro. “We know fans and collectors will appreciate the care and detail ASICS has taken in every aspect of the release from the shoe detailing to the packaging.”
“We were inspired by the story of Storm Shadow and Snake Eyes to create these shoes in collaboration with Hasbro,” said Lindsey Sweeney, Global GM Sportstyle Footwear, ASICS. “The characters represent a true Yin and Yang – a duality and symmetry that link their lives together – and we were excited to take that inspiration to our GEL-LYTE III® model.”
The ASICS x G.I. JOE shoes will be sold exclusively at FootLocker.com and select POP by Foot Locker doors because Knowing is Half the Battle.
G.I. JOE and all related characters are trademarks of Hasbro and are used with permission. © 2019 Hasbro. All Rights Reserved. Licensed by Hasbro.
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About ASICS
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook,Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).
About Foot Locker
Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operate approximately 3,220 stores in 27 countries in North America, Europe, Asia, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02 retail stores, as well as its direct-to-customer channels, including Eastbay.com and footlocker.com, the Company is a leading provider of athletic footwear and apparel.
Additional information about Foot Locker may be found at footlocker.com | Instagram: @footlocker | Twitter: @footlocker | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker | App: iOS and Android
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