Chevy and ReedPop Present: “New York Comic Con King of the Road” Challenge

nycc-logo-2013-loFour-Day Program Hits the Streets with Leading Comic Book Publishers – BOOM! Studios, Dark Horse Comics, Image, and Valiant  

New York – October 2, 2013 – On Saturday, October 5, Chevy and ReedPOP will launch the “New York Comic Con King of the Road” challenge to kick-off the beginning of this year’s New York Comic Con – one of the world’s preeminent pop culture extravaganzas. The challenge will customize four Chevy Sonics with image wraps showcasing iconic characters and images from some of the comic book industry’s top publishers – BOOM! Studios, Dark Horse Comics, Image and Valiant.

The exclusive New York Comic Con cars will travel the Tri-State area on a scavenger hunt pitting the publishers against one another for the chance to be crowned the ultimate ‘New York Comic Con King of the Road’. Throughout the challenge, each car will make scheduled stops at  comic book retailers and other locations with every move documented through social media channels and on the Chevy and New York Comic Con websites. It will culminate with an event on Tuesday, October 8th in Manhattan.

“We’re bringing New York Comic Con on the road, so even for those who didn’t get tickets in time there’s an opportunity to see some of the magic in person,” said Lance Fensterman, Global Vice President of ReedPOP. “We’re thrilled that Chevy teamed up with these fantastic publishers for this type of campaign and couldn’t think of a better way to kick off the show.”

Fans can follow all the action on Twitter with #NYCCKOTR, Instagram @newyorkcomiccon or on Facebook.  New York Comic Con 2013 will take place at the Javits Center in New York City,Thursday, October 10 – Sunday October 13.

About ReedPOP 
ReedPOP is a boutique group within Reed Exhibitions which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime & East, Star Wars Celebration, and the UFC Fan Expo. In 2013 ReedPOP has added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion.  ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Asia and Europe.

About BOOM! Studios 
Founded by Ross Richie in 2005, Diamond Gem Award-winning “Best Publisher” BOOM! Studios (boom-studios.com) generates a constellation of best-selling Eisner and Harvey Award-winning original and licensed comic books and graphic novels with the industry’s top talent. BOOM! Studios is the home of Mike Carey’s SUICIDE RISK, Clive Barker’s NEXT TESTAMENT and HELLRAISER, Paul Jenkins and Humberto Ramos’ FAIRY QUEST, PLANET OF THE APES, Max Bemis’ POLARITY and Mark Waid’s IRREDEEMABLE. Steven Grant’s graphic novel 2 GUNS will be released as a feature film from Universal Pictures August 2nd, starring Denzel Washington and Mark Wahlberg. BOOM!’s all-ages imprint KaBOOM! publishes Charles Schulz’ PEANUTS, Jim Davis’ GARFIELD, Cartoon Network’s ADVENTURE TIME and REGULAR SHOW, Mike Kunkel’s HEROBEAR AND THE KID and Roger Langridge’s Eisner Award-winning SNARKED. – See more at: http://blog.boom-studios.com/about-us/#sthash.pssajQuZ.dpuf

About Dark Horse Comics
Founded in1986 by Mike Richardson, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent such as Frank Miller, Mike Mignola, Neil Gaiman, Brian Wood, Gerard Way, Felicia Day, Guillermo Del Toro and comics legends such as Will Eisner, Neal Adams, and Jim Steranko, Dark Horse has developed its own successful properties such as The Mask, Ghost, Timecop, and SpyBoy. Its successful line of comics and products based on popular properties includes Star Wars, Mass Effect, Buffy the Vampire Slayer, Aliens, Conan, EVE: Online, Halo, Serenity, Game of Thrones and Domo. Today Dark Horse Comics is the largest independent comic book publisher in the US and is recognized as one of the world’s leading publishers of both creator-owned content and licensed comics material.

About Image Comics
Image Comics is a comic book and graphic novel publisher founded in 1992 by a collective of best-selling artists. Image has since gone on to become one of the largest comics publishers in the United States. Image currently has five partners: Robert Kirkman, Erik Larsen, Todd McFarlane, Marc Silvestri and Jim Valentino. It consists of five major houses: Todd McFarlane Productions, Top Cow Productions, Shadowline, Skybound and Image Central. Image publishes comics and graphic novels in nearly every genre, sub-genre, and style imaginable. It offers science fiction, fantasy, romance, horror, crime fiction, historical fiction, humor and more by the finest artists and writers working in the medium today. For more information, visit www.imagecomics.com.

About Valiant 
Valiant is a leading character-based entertainment company with a library of over 1,500 characters, including X-O Manowar, Bloodshot, Shadowman, Eternal Warrior, and many more. Established in 1989, Valiant has sold over 80 million comic books, and today its characters continue to be forged in publishing, licensing, film, video games, and beyond.