Hasbro Transformers Q&A – December 2010 Answers

You asked and Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR!

  1. Why does the Transformers brand continue to use “Scout” and “Voyager” for size class terminology? The terms don’t seem to make a lot of sense on their own.
  2. Looking at upcoming waves, we see a yellow-carded wave containing toys such as Laser Prime, Wreck-Gar and Perceptor, which we thought would be in red-carded Generations. Are the two sub-lines becoming more catch-all, more “Hey, let’s just release these awesome toys, and we don’t care what color the card is?” Which we don’t mind, to be sure. We’ll take the toys no matter what the packaging.

  1. A good question. At the end of the day, we have made the decision to keep these names for these assortments as they have been used for several years and we feel that there is a level of consumer/fan understanding of the different scales. However, with that said, we are happy to report that some names of the assortments will be changing shortly that we feel ties better into the size/role/class of the figures.
  2. Ultimately, the lines between the two Deluxe assortments have become a bit blurred. As we had stated when the new lines were introduced in Fall of this year, our goal was to release those characters and figures that we felt best represented the brand. So at the end of the day, our objective was just to make fun and awesome toys that we know fans and kids will love!

Thanks to Hasbro and Hunter PR for the answers! Got more questions? Watch for the next call for submissions!