Press Release: Orlando Says “YO! JOE!” and Welcomes the 18th Annual G.I. JOE Convention

ORLANDO SAYS “YO! JOE!” AND WELCOMES THE 18TH ANNUAL G.I. JOE CONVENTION “G.I. JoeCon” Will Kickoff With Hundreds Of Paratrooper Action Figures Sailing Down From Atop The Convention Center PROVIDENCE, RI – MARCH 31, 2011 – It has been seven years since its last tour in Orlando, but the G.I. JOE Convention – G.I. JoeCon, hosted by the G.I. JOE Collectors’ Club and Hasbro, Inc. (NYSE: HAS), is excited to revisit Disney World for its 18th annual celebration. To kickoff the event, hundreds of action figures with fully-functional parachutes will be launched off the roof of the Walt Disney World

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Transformers Hall of Fame – 2011 Voting Open!

Last year, Hasbro inducted five Transformers into the new Transformers Hall of Fame — Optimus Prime, Megatron, Bumblebee, Starscream and Fan Choice Winner Dinobot. For 2011, Hasbro will induct four characters – Ironhide, Ratchet, Soundwave and one other — possibly your favorite! On April 13, the official Transformers website, Transformers.com will hold balloting for Transformers fans to choose the fourth character, and Hasbro has asked numerous fan outlets to choose who will appear on the ballot, just like last year. And just like last year, ASM wants to know your five top Transformers characters. We’ll tabulate the results and send

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Toy Review: Transformers Dark of the Moon Optimus Prime – Cyberverse Preview

The Geek Bits Name: Optimus Prime (Sneak Preview) Name: Transformers: Dark of the Moon Subline: Cyberverse Released: March 2011 Availability: General retailers (Target, Walmart, Toys R Us) Price: $7.99 – $9.99 Includes: Optimus Prime, jetpack, two weapons, 3-D glasses, instruction booklet Worth the price? 3 out of 5 – Get it on sale if you can, don’t pay $10 for it. When I first saw pictures of the Cyberverse line from Toy Fair 2011, I got excited.  Legends-style toys with more articulation and playsets?  Autobot Roller and the Ark?  Awesome! So now that a preview figure of the Cyberverse lin

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Hasbro Press Release: “16 Weeks Of Cyber Sweeps”

HASBRO DELIVERS “16 WEEKS OF CYBER SWEEPS” TO TRANSFORMERS FANS Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D “Cyber Sweeps” Promotion PAWTUCKET, RI – MARCH 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long consumer promotion.  Leading up to the worldwide release of the new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON, on Friday, July 1, fans will

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Hasbro Marvel Q&A – March 2011 Call for Questions

It’s a new year — okay, so it’s several months into the new year, but who cares about semantics because the Hasbro Marvel Team Q&A program has started up for 2011!  Questions must be in to us by 11:59pm Eastern Time on Thursday, March 24! You can post your questions below, send them to us on Twitter, or send them to hasmarvqa@asmzine.com. We’ll pick the three best questions and send them off to Hasbro. There were no rules sent to us with the new schedule, but we’ll assume that the same rules from last year apply: Hasbro won’t answer questions regarding when certain

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New Transformers Online Game Announced

HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT TO CREATE NEW TRANSFORMERS ONLINE GAME Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012 PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand.  Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia. Jagex, based in the United Kingdom, is one of the largest independent game developers

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Hasbro Transformers Q&A – Bonus Round Answer!

You asked and the teams at The Hub and Hasbro Studios answered! Hit the jump to see the answer via Hunter PR! What went into the overall look for TRANSFORMERS: PRIME? We see hints of the designs from the live-action movies, as well as influences from other incarnations. How long have you been working on the look (sketches, concept art, 3D models, etc.), and how do you balance wanting to stay unique to the show but still be able to pull in elements from other versions, especially the movies which are extremely popular?

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BotCon 2011 – Thoughts on Breakdown

Yesterday, BotCon revealed the second toy in the 2011 box set — BREAKDOWN. It’s not a surprise. After 3 previous BotCon toys, they should just start including Breakdown in every set after this. Kidding. Still, this is a solid toy. I think I like Dead End more than Breakdown, but this new guy isn’t too bad.

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